Limited Edition Collaboration Features Fashionable and Functional Streetwear Inspired by Gaming Lifestyle
FOUNTAIN VALLEY, Calif.–(BUSINESS WIRE)–#CloudAlpha—HyperX, the gaming division of Kingston Technology Company, Inc., today announced a partnership with Champion® Athleticwear, makers of authentic athletic apparel since 1919, on a limited edition capsule collection of t-shirts, hoodies and crewneck sweatshirts. This is the first collaboration between HyperX and Champion and is intended to provide gamers with a stylish way to display their passion. The sleek designs feature a rose gold color scheme, newly designed composite logo that takes inspiration from both companies’ iconic logos and will be available online at Champion.com beginning Nov. 1 for a limited time.
“Knowing that HyperX fans, and gamers in general, crave clothing which allows them to express themselves and their passions – we couldn’t be more excited that Champion will be HyperX’s first clothing collaboration,” said Stephanie Winkler, strategic marketing manager, HyperX. “Champion® is an authentic American brand with 100 years of relevance in the lifestyle market; the brand’s influence and knack for creating on-trend looks will help style-conscious gamers proudly display their individuality.”
The new line features a diverse range of designs including the Reverse Weave® hoodie, Reverse Weave® crewneck and classic cotton tee. The Rose Gold collection, along with additional event-exclusive styles, will also be available to purchase at Post Malone’s second annual Posty Fest® music festival on Saturday, Nov. 2, at the HyperX Esports Truck mobile arena outside the AT&T Stadium in Arlington, Texas.
The collaboration was a natural fit for the two brands as HyperX continues its journey toward becoming the No. 1 lifestyle gaming brand and Champion® Athleticwear expands into the gaming and esports markets. As one of the most culturally relevant gaming brands in the world, HyperX provides Champion® Athleticwear a path to the mass gaming audience known for their love of style and freedom of expression.
“Champion has remained at the forefront of sports for the last century and we look to this partnership to forge a path on the cutting edge of esports for us going forward,” said David Robertson, Champion® Athleticwear director of brand marketing. “HyperX is an integral part of the esports community and we’re elated to collaborate with them on this capsule collection. Every step of the design process has been an exhilarating chance for us to play with new colors and designs that are both functional and stylish.”
The new line of limited edition co-branded attire will be sold on Champion.com beginning on Nov. 1. Additional information about the product and its release can be found at hyperx.gg/mix.
HyperX is the gaming division of Kingston Technology Company, Inc., the world’s largest independent memory manufacturer, with the goal of providing gamers, PC builders, PC, console and mobile power users with high-performance components. For 16 years, the HyperX mission has been to develop gaming products for all types of gamers – high-speed memory, solid state drives, headsets, keyboards, mice, charging accessories for console players, USB flash drives, and mouse pads – to the gaming community and beyond. The award-winning HyperX brand is known for consistently delivering products that deliver superior comfort, aesthetics, performance, and reliability. HyperX gear is the choice of celebrity ambassadors, pro gamers, tech enthusiasts, and overclockers worldwide because it meets the most stringent product specifications and is built with best-in-class components. HyperX has shipped over 60 million memory modules and 7 million gaming headsets worldwide.
Join the global #HyperXFamily at facebook.com/hyperxcommunity, learn how HyperX products can enhance your console experience and boost performance for both you and your PC, console or mobile device at hyperxgaming.com. Whatever your skill level, whatever genres you play, we embrace all gaming enthusiasts everywhere with our core belief — We’re All Gamers.
Since 1919, Champion® Athleticwear has offered a full line of innovative athletic apparel for men and women including activewear, sweats, tees, sports bras, team uniforms and accessories. Champion uses innovative design and state-of-the-art product testing to ensure uncompromised quality and innovative apparel for our consumers. Champion® Athleticwear can be purchased at department stores, sporting goods, specialty retailers, and at Champion.com. For more information, please contact us at 1-800-315-0563 or at Facebook.com/Champion, follow us on Twitter @Championusa or on Instagram @Champion. Champion® is a brand of Hanesbrands Inc. (NYSE:HBI).
Editor’s Note: For additional information or executive interviews, please contact Mark Tekunoff, Kingston Technology Company, Inc. 17600 Newhope Street, Fountain Valley, CA USA 92708, 714-438-2791(Voice). Press images can be found in Kingston’s press room here.
Kingston, the Kingston logo, HyperX and the HyperX logo are registered trademarks or trademarks of Kingston Technology Corporation in the U.S. and/or other countries. All registered trademarks and trademarks are property of their respective owners.
Walt & Company for HyperX