Yesterday Activision Blizzard Media Networks (ABMN), a division of Activision Blizzard, Inc., at the 2016 edition of the IAB Digital Content NewFronts, announced the launch of new content, new broadcasting experiences and new distribution partnerships for its platform. streaming MLG.tv.
At the event, MLG.tv presented in fact Enhanced Viewing Experience (EVE), a high-definition video stream that includes an algorithmic system capable of providing viewers with match statistics, classifications updated in real time and detailed information related to competitions who are watching.
"We are building a network dedicated to the thrill of competition and the passion of the fans" states Steve Bornstein, Chairman of Activision Blizzard Media Networks, "MLG.tv will play a decisive role in showing the full potential of this audience by creating meaningful, memorable and factual content. to be shared. "
ABMN will launch this content and much more during the MLG Anaheim Open, a two-day Call of Duty® tournament: Black Ops III which will begin the next 10 June 2016. The MLG Anaheim Open will also be the inaugural event of a deeper collaboration with Facebook, which will allow MLG.tv to broadcast live competitions and offer the content of its ESR program to 1.6 billions of people on Facebook.