- The iconic franchise debuts on platforms for mobile devices for all fans from the 13 years upwards
EL SEGUNDO, California– (BUSINESS WIRE) –Mattel, Inc. (NASDAQ: MAT) today announced the launch of Hot Wheels ™ Infinite Loop, a new digital car racing game featuring the legendary Hot Wheels catalog® on mobile devices for the most competitive race experience ever. In conjunction with Gamescom, the leading European fair dedicated to digital gaming culture held in Cologne, Germany, Hot Wheels Infinite Loop is available on the App Store for iPhone and iPad, allowing fans to get involved with the brand in a completely different and exciting way.
The first ever free game released by Mattel for the franchise Hot Wheels, Hot Wheels Infinite Loop proposes vehicles Hot Wheels, well known to all the fans who grew up playing with it, in a completely new light with a video game of competitions and collection of cars for players from 13 years upwards.
Part of the fun of Hot Wheels has always been the most coveted and, with Hot Wheels Infinite Loop, the concept is traced back to the origins. Players will compete in real time with pilots around the world to earn upgrades and collect vehicles Hot Wheels more legendary, including Bone Shaker ™, Twin Mill ™, Rodger Dodger ™ and not only.
"Hot Wheels is the best-selling toy in the world * and now we offer enthusiasts a completely new digital gaming experience, ”says Janet Hsu, Director of the franchise, Mattel. "Hot Wheels Infinite Loop is another example of Mattel's commitment to reinventing its well-known franchises as part of its transformation into a high-performance toy company driven by the innovation of its intellectual properties ".
To celebrate the launch of Hot Wheels Infinite Loop, Mattel presented a trailer that offers here an essay of the "scavezzacollo" races.
Hot Wheels Infinite Loop it can be downloaded for free from the App Store for iOS devices and will soon be available on the Google Play Store. Android users can pre-register for the game now to receive prizes, including one Tur-Bone Charged™ with streamlined lines with an exclusive body at the launch. Hot Wheels Infinite Loop was developed in collaboration with Creative Mobile, creator of Drag Racing e Nitro Nation.
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* Source: The NPD Group / Retail Tracking Service / G12 / Jan-Dec 2018 / Total Toys / Units
Information on Mattel
Mattel is a global leader in children's entertainment specializing in the design and production of quality toys and consumer products. We create innovative products and experiences that inspire, amuse and develop the child through play. We engage consumers through our portfolio of iconic franchises, including Barbie®, Hot Wheels®, American Girl®, Fisher-Price®, Thomas & Friends® and MEGA®, as well as other popular brands of which we are owners or licensees in collaboration with entertainment multinationals. Our offers include film and television content, games, music and live events. We operate at 40 locations and sell products in over 150 countries in collaboration with the world's leading technology and retail companies. It is since its foundation in 1945 that Mattel is proud to be considered a trusted partner for exploring child amazement and encouraging the child to reach his full potential. Visit us online at www.mattel.com.
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