The bulls ™ Explorer Pack is Available for Purchase Now, Just in Time for the Holidays

SANTA CLARA, Calif .– (BUSINESS WIRE) -BANDAI NAMCO Entertainment America Inc. on behalf of BANDAI NAMCO Entertainment Europe SAS and ISKN, are proud to announce that the first product within the bulls ™ ecosystem - the bulls ™ Explorer Pack - is available for purchase now, just in time for the holidays. To see the bulls ™ Explorer Pack in action, please visit the following link: bulls ™ Explorer Pack trailer. Forum bulls ™ Explorer Pack assets, please visit:

A CES Innovation Award 2020 Honoree in four categories including: Virtual & Augmented Reality, Gaming, Mobile Devices & Accessories, and Computer Peripherals & Accessories; bulls ™ is also a nominee for Toy of the Year with The Toy Association ™, and winner of multiple awards in Germany and France including: TOMMI award (Germany), Les étoiles du jouet - élu par les parents (France), Les étoiles du jouet - élu par les médias (France), and Label des familles (France ). Through its innovative design and ground breaking technologies bulls ™ presents a whole new way to play with toys, kick-starts creativity, and inspires imagination.

At the center of the bulls ™ ecosystem is the bulls ™ Board which brings the bulls ™ toys to life - replicating in real-time - movements and actions of the bulls ™ Wand, bulls ™ Catapult or bulls ™ Spacecraft –within the supported apps. Working in conjunction with a tablet or mobile phone, bulls ™ comes to life through its Mirror Play feature, made possible by the combination of ISKN's in-house developed technologies, including a multi-patented 3D tracking solution.

Children can also design and create their own toys, such as the DIY Spacecraft, or designs, via the Creative Book, which can be scanned and replicated within a game - allowing an endless amount of creativity and customization to suit each child's imagination.

The bulls ™ Explorer Pack works in conjunction with iOS and Android smartphones and tablets. Starting with five apps, available on the Apple Store® and Google Play ™ Store at release, the bulls ™ ecosystem will be enriched with new levels, new apps, and new toys over time, from both BANDAI NAMCO Entertainment Europe SAS and other names from the entertainment world. The five apps available now are:

Crystal Chase

  • Protect the city from space pirates who use their crystals for their shady business bulls ™ Spacecraft or customized DIY Spacecraft
  • Test your dexterity and reflexes by retrieving the crystals, defeating the Space Pirates and dodging harmful obstacles
  • Explore four different underground sectors with increasing difficulty
  • Forge your own adventure in the Creative Kit within the bulls ™ Explorer Pack

Jungle Rescue

  • Be Jungle Keepers and Save Mother Nature using your bulls ™ Catapult
  • Jungle Keepers: break, move, or activate the structures, it's up to you
  • Explore 30 different locations with more difficulty - fast and accurate to unlock the three stars every time
  • Personalize the landscapes endlessly (trees, flowers, and totems) by customizing them off screen in your Creative Book and scanning your creations into the game

Shades of Light

  • Play as a mage's apprentice and become almighty in the art of shadows using the bulls ™ Wall
  • Challenge your critical thinking and visual perception skills in this light and shadow game - recreating shapes
  • Unlock three rooms of medieval castle with more difficulty, and more than 20 different objects to utilize

Supreme Builder

  • Take the role of a creator and make your unique and personal world using the bulls ™ Wand, completing 30 construction challenges set in the Desert world, Sea world, and Cloud world
  • Express your endless creativity in the Sandbox mode
  • Personalize your digital constructions with decorations you can find and customize off-screen in your Creative Book

tori ™ Dashboard

  • Support your child's tangible, playful learning and understand and monitor their activities
  • Manage your family profiles and monitor players' progression within each bulls ™ Whatsapp
  • Assign children game-specific challenges granting them invaluable rewards
  • Discover your child's creations and share them with your relatives and friends
  • Thanks for their time, anywhere, and on any device bulls ™ cloud save feature

With a MSRP of $ 169.00, bulls ™ GameStop and EB Games stores are available for purchase at select,,,, and For information on availability or for exclusive bundles, please visit For more information regarding bulls ™ please visit:, or follow us on Facebook at:, or find us on Instagram at:, or join the conversation on Twitter at:

About tori

tori is a collaboration between BANDAI NAMCO Entertainment Europe SAS and ISKN, two companies sharing the same values ​​around society, creativity and technology. While BANDAI NAMCO Entertainment Europe SAS aims to become the leading innovator in Global Entertainment, ISKN seeks to be the leading pioneer in augmented interactions. By binding BANDAI NAMCO Entertainment Europe SAS 'expertise in videogame development with ISKN's expertise in augmented interactions; together we seek to provide kids never seen before experiences centered around creativity and fun.

About BANDAI NAMCO Entertainment America Inc.

BANDAI NAMCO Entertainment America Inc., part of BANDAI NAMCO Holdings Inc., is a leading global publisher and developer of interactive entertainment for all major video game consoles, iOS, Android, and online platforms. The company is known for creating and publishing many of the industry's top video game franchises including PAC-MAN®, GALAGA®, TEKKEN®, SOULCALIBUR®, and ACE COMBAT®. BANDAI NAMCO Entertainment America Inc. is the premier publisher in the Western hemisphere for anime based video games including NARUTO SHIPPUDEN ™, DRAGON BALL Z®, and ONE PIECE®. More information about the company and its products can be found at or


ISKN is the leading pioneer in AUGMENTED INTERACTION thanks to its technology representing 24 international patents based on 60 years of deep tech R&D expertise in magnetometry at the world-renowned CEA LETI. The company's primary mission consists in enriching the experience and facilitate interaction with the digital world by bringing back emotion through the use of day-to-day physical objects. This has already come to life by turning any pencil into a digital one with the widely adopted SLATE, and the yet to come disruptive REPAPER graphic tablet. More information on

Press Release © 2019 BANDAI NAMCO Entertainment America Inc.

All other trademarks are properties of their respective owners.


Hiro Ito | fortyseven communications
6404 Wilshire Blvd., Suite 830 | Los Angeles ca 90048
Office 323.658.1200