Pokémon Coco will arrive in Japanese theaters next July 10 2020, but an initiative that sees him as the protagonist has already been launched.

The 23rd film based on the videogame saga will see the new protagonists Zarude and a Shiny version of Celebi, the legendary pokémon introduced in the second generation. Well, all those who book a new feature film ticket in Japan will be able to get these two mysterious creatures in Sword and Shield Pokémon.

It starts with Celebi Shiny, which will be made available via serial code starting from 17 April until September 30 2020.

From 15 June to 30 September 2020 it will be the turn of Zarude, which will debut in Pokémon Sword and Shield for Nintendo Switch.

What do you think? Do you think this initiative could also reach Italian cinemas?