THE Xbox Games Showcase Next July 23 is undoubtedly the most anticipated Microsoft event of the summer and expectations have skyrocketed over the past few weeks. Maybe a little too much.
For this Aaron Greenberg, GM of the Xbox Games marketing division, he wanted to clarify that the event, if it wasn't already clear from the name, will be dedicated exclusively to games and will not deal with business models, new hardware or the like.
I know everyone is excited for Xbox Games Showcase next Thursday. Seen some wild expectations so if helpful this show has one focus, games. No business, devices or similar news, just games. A whole show about hour long focused on games. Hope you enjoy it! https://t.co/eIPBsJtLbJ
- Aaron Greenberg 🙅🏼♂️❎ (@aarongreenberg) July 16th, 2020
“I know you are all excited for next Thursday's Xbox Games Showcase. I have seen some crazy expectations therefore, if it can help, this show has only one focus, the games. No business, devices or similar news, only games. An entire show of about an hour, focused on games. We hope you will appreciate it! "
The appointment with the Xbox event is fixed, as mentioned, for the July 23 at 18 Italian.