November 10th will be the day of the next-gen license plate Xbox, with Series X and Series S finally coming to market. Two consoles called to revive the fortunes of the brand, later an era One not up to par with that Xbox 360, but that they will not have to carry the full weight of the project on their shoulders. Phil Spencer in fact he explained to Fast Company what has become, by now, the strategy of Microsoft's gaming division. A strategy that aims to take new paths, with objectives substantially different from those of past years.
"We built our strategy around: Play the games you want, with the people you want, with the devices you want or already have" Spencer said, "Why? Because we are in 2020, dozens of mobile devices of all types and manufacturers are able to run Fortnite without major problems, a box that you buy roughly every eight years to play new games on your TV is a dated idea. This is why Microsoft designed the new consoles, not as the stars of the show, but as components of a larger Xbox ecosystem, which includes a subscription called Game Pass and the option to stream games to Android phones with xCloud. Also, in an unprecedented move, last generation Xboxes will run many of the games coming to the platform, such as the upcoming Halo. And the new Xboxes will be able to run the games people already own "
Backward compatibility is one of the key points of the Xbox offering and Spencer made it clear what his view on the subject is.
“Obviously, when I buy a game, I should be able to keep playing it (on the next-gen). The world of gaming consoles is the only place where you lose access to purchased software. Can you imagine if such a thing happened on PC or on Mobile? Our long-term goal is: "Can we build a platform where more people want to play more games, more often?"
In short, for Microsoft, the future of gaming no longer focuses on the chosen hardware, but on the ease of access to the software on your preferred platform. This is why the entire Xbox project no longer rests only on new consoles, but on a larger ecosystem that contains them, with the affordable access ticket consisting of the Game Pass, the real heart of the Redmond house offer. A service that, according to Phil Spencer, is designed to be the center of the Xbox strategy despite not having, at present, maximized its profit possibilities.
"Microsoft is in the gaming business with a long-term plan, we want to be the platform where hundreds of millions or billions of players can find a place to play." Spencer concluded, "Building walls around the Xbox so that the only way to enjoy the experience you love is to buy the console next fall, for us, is not in line with the values we have as a team."